The Krafty Brat is a customized home décor business for anyone who enjoys customized pieces for their home. This business creates customized doormats, outside welcome signs, and much more. The Krafty Brat has an online Etsy store to purchase their merchandise. This business needs to increase brand awareness to help increase sales, follower count, and engagement.  I believe social media will help to promote the business, products,  and expand The Krafty Brat. With brand awareness, The Krafty Brat can become a more successful business.